Laura Blaya

Work with me

Experienced operational support, without the full-time hire.

You don't need another person waiting for you to tell them what to do.

You need someone who understands your studio, knows what to look for and can take ownership of the areas that are taking too much of your time.

That's how I work.

We agree on the priorities, I get to work, and I keep you informed about what's happening, what I'm finding and what I think we should do next.

Book a call
Laura Blaya, Fractional Operations Manager for boutique fitness studios

What we can work on

Your studio is one connected business.

Operations affect sales. Systems affect the customer experience. The customer journey affects retention. And all of it eventually shows up in your numbers.

That's why I look across four areas:

Operations

  • Scheduling and timetables
  • Instructor onboarding and team systems
  • SOPs and workflows
  • Workshops, courses and teacher trainings

Systems & Automation

  • Mindbody, Momence, Mariana Tek and other booking platforms
  • Booking system optimisation
  • Email automations
  • Membership systems and workflows

Sales & Retention

  • Lead management and follow-up
  • Intro offers and customer journeys
  • Membership conversion and retention
  • Email funnels and win-back campaigns

Reporting & Strategy

  • Monthly Studio Performance Reports
  • Attendance, occupancy and class performance
  • Revenue and membership reporting
  • Recommendations and opportunities

We won't necessarily work on everything at once.

We'll focus on the areas that will make the biggest difference to your studio.

Choose your level of support

How much support does your studio need?

Starter Pack

One clear priority.
Five focused hours.

Investment: £195

Perfect if there's something specific you've been meaning to fix or you want to experience how I work before committing to ongoing support.

Examples of what we can focus on:

  • Fixing one part of your booking system that isn't working as well as it should
  • Improving your intro offer follow-up so more first-time visitors come back and book again
  • Cleaning up memberships, class packs or pricing so they're simpler for clients and easier to manage
  • Improving a client email or follow-up sequence that's currently manual, inconsistent or simply not happening
Book a call

Studio Operations Support

Ongoing support across the areas that need attention.

Investment: £375

We focus on two or three areas of the studio that need attention and I take ownership of the work within them.

Best for studios where the operational workload has quietly become another job.

Examples of what we can focus on:

  • Taking recurring studio admin and operational work off the owner's plate
  • Improving class attendance and identifying timetable opportunities
  • Creating better systems for memberships, client follow-ups and cancellations
  • Turning more enquiries and intro offer clients into regular members
  • Understanding what your attendance, revenue and retention numbers are actually telling you
Book a call

Fractional Studio Operations Partner

Experienced operational leadership, month after month.

Investment: £700

A deeper partnership across your operations, systems, customer journey, sales, retention and reporting.

The closest thing to having an experienced Operations Partner inside your studio without putting one on your payroll.

This level of support is about deeper operational ownership, not simply buying more hours.

Examples of what we can focus on:

  • Taking ownership of the operational side of the studio so fewer decisions come back to you
  • Reviewing the timetable, attendance and class performance to identify what needs to change
  • Improving the full client journey from enquiry and intro offer through to membership, retention and win-back
  • Using studio data to identify revenue opportunities and areas where money or clients are being lost
  • Leading ongoing projects such as new memberships, pricing changes, launches, workshops or teacher trainings.
Book a call

Not sure which option is right for you? Let's have a conversation about your studio.

Book a call

Standalone service

Booking System Setup

Opening a new studio or switching platforms?

I can build your booking system around the way your studio actually needs to operate, from pricing and memberships to intro offers, automations and customer journeys.

Book a call

How I work

Proactive, not on-call.

My packages reserve a dedicated portion of my time and expertise for your studio.

We agree on the priorities and areas I will take ownership of, and I work proactively within them.

That means you shouldn't need to constantly create tasks for me or tell me what to do next.

It also means I'm not an on-call Studio Manager, 24/7 front desk or unlimited source of admin support.

If I see a recurring problem, my first question isn't:

"How can I keep dealing with this?"

It's:

"How can we make this happen less often?"

That's the difference between simply taking work off your plate and helping your studio work better.

What changes when we work together

A studio that works better behind the scenes.

You know what's happening in your business.

Every month, I will produce a Studio Performance Report that will give you a clear view of attendance, revenue, memberships, retention and class performance, plus what I think deserves your attention and what I'd recommend doing next.

More interest turns into revenue.

We improve the journey from enquiry to intro offer, first visit, membership, retention and win-back so fewer potential clients quietly disappear along the way.

Your systems start doing more of the work.

Booking platforms, automations, communications and processes are designed to reduce unnecessary manual work while supporting a better customer journey.

Less automatically comes back to you.

I take ownership of agreed operational areas rather than waiting for you to tell me what to do next.

The goal isn't simply to take admin off your plate.

It's to help build a business that needs less admin in the first place.

Why me?

I've done this job. Not advised on it. Done it.

For over ten years I've worked inside boutique fitness studios, managing the things that actually keep them running.

Schedules. Instructors. Booking systems. Pricing. Memberships. Workshops. Reports. Emails. Customer journeys. Sales. Retention.

I've managed teams, worked in studio marketing, built workshops and online programmes and created and managed 200-hour teacher trainings that sold out several times.

I've worked with platforms including Mindbody, Momence and Mariana Tek.

And my academic background is in Business Administration and Management.

I understand the business of boutique fitness because I've been inside it.

Book a call

Frequently asked questions

What exactly is a Fractional Operations Manager?

Think of me as an experienced Operations Manager who works with your studio for a set number of hours each month rather than joining your team as a full-time employee.

We agree on the areas I'll take ownership of, and I work proactively within them.

Are you a virtual assistant?

No. There may be administrative work involved, but you're not hiring me to work through an unlimited task list.

You're hiring me for my experience, judgement and ability to identify what needs attention and keep the work moving.

Are you available during all of our studio opening hours?

No. I'm not an on-call or full-time Studio Manager and I don't provide continuous availability.

We'll agree on how we communicate and I'll keep you updated on the work I'm managing.

Do you provide customer service or organise instructor cover?

I can work on the systems behind these areas, but I don't provide continuously monitored customer service, emergency instructor-cover coordination or manage cover WhatsApp groups.

My role is to help create better processes so fewer things require manual intervention.

What happens if we don't use all of our hours?

Your hours reserve a dedicated portion of my monthly capacity. Unused hours expire at the end of each service period and don't roll over.

I'll keep you updated on how your time is being used so there are no surprises.

What happens if we need more hours?

I'll let you know before exceeding your package. We can agree additional hours, reprioritise the existing work or discuss whether a larger package makes more sense.

Will you guarantee an increase in sales?

No.

I can improve the systems that support sales, including lead management, intro offers, follow-up, customer journeys, membership conversion, retention and win-back campaigns.

But business performance depends on many factors, so I don't make revenue guarantees.

Do you work with my existing team?

Absolutely. I can work alongside your studio manager, front-of-house team, instructors, marketing support, accountant and other specialists.

I'm not sure which package I need.

You don't need to know before we speak.

Tell me what's happening in your studio and I'll tell you honestly where I think I can help and which level of support makes sense.

Not sure where to start?

Let's talk about your studio.

Tell me what's working, what's taking too much of your time and what you'd happily hand over tomorrow.

I'll tell you what I'd look at first, where I think I can help and which level of support makes sense.

If I'm not the right person, I'll tell you that too.

Book a call