Laura Blaya

Fractional Operations Manager for Boutique Fitness Studios

I help boutique fitness studios run better, sell more, and rely less on the owner.

I'm Laura. For more than ten years I've been the person responsible for keeping boutique fitness studios running: the schedules, the systems, the numbers, the customer journey and the team.

Now I do the same for independent boutique fitness studios as a Fractional Operations Manager, giving you experienced operational support without the cost of hiring someone full-time.

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Laura Blaya, Fractional Operations Manager for boutique fitness studios

Who I work with

Built for boutique fitness studios that are already working, but could be working better.

  1. You have classes.
  2. You have clients.
  3. You have instructors.
  4. You have revenue.

The problem isn't getting the studio off the ground anymore.

The problem is that somewhere along the way, running it became far more complicated than it used to be.

You're doing too much yourself. Your systems haven't kept up with the business. And you know there are opportunities you're probably missing because nobody has the time to find them.

You don't need to start again. You need the business behind the studio to catch up.

The problem isn't always what it looks like

Studio owners are usually very good at knowing when something isn't working.

Finding the real reason why is harder.

Maybe.

But if people are already discovering your studio, buying an intro offer and disappearing afterwards, getting more leads won't necessarily solve the problem.

You may have a conversion and retention problem.

Before spending more money getting people through the door, let's make sure the people already arriving have a clear path to stay.

Maybe you do.

But if you're still deciding what needs doing, explaining every task and checking that everything happened, you've simply created another person to manage.

You may not need more admin support.

You may need someone who can take ownership.

But do you know what those classes are actually costing you?

Which classes are profitable? Which ones drive memberships? Which ones retain clients? What occupancy does each class need to make financial sense?

Sometimes a timetable problem is actually a numbers problem.

Maybe the membership isn't the problem.

What happens after someone's first class?

Who follows up?

What happens when their intro offer ends?

What happens when they haven't visited for two weeks?

If the answer is "nothing", you may have a customer journey problem.

Maybe.

But if every problem, question and decision eventually comes back to you, another few hours in your week won't solve the underlying issue.

The problem may not be your time.

It may be that the business still depends on you to notice, decide and fix everything.

What I look at

Four parts of your studio. One connected business.

When I look at a studio, I'm looking at four things.

Operations

Does the studio run efficiently without everything coming back to the owner?

Schedules, teams, responsibilities, processes and the day-to-day systems that keep everything moving.

Systems & Automation

Are your booking platform, automations and workflows actually doing the work they should?

Good systems shouldn't just save time. They should reduce mistakes, improve the client experience and support the way your business sells.

Sales & Retention

Is there a clear journey from someone discovering your studio to becoming a long-term client?

Enquiry Intro Offer First Visit Repeat Visit Membership Retention Win-back

Every gap is somewhere a potential client can quietly disappear.

Numbers

Do you know what's working, what's costing you money and where the opportunities are?

Attendance. Occupancy. Revenue. Memberships. Retention. Class performance.

Not numbers for the sake of numbers.

Numbers that help us decide what to do next.

When these four areas work together, your studio becomes easier to run and better positioned to grow.

That's where I come in

Think of me as your Operations Manager, just not full-time.

I'm not a virtual assistant waiting for instructions.

I'm not a consultant who disappears after sending you a report.

I become an extension of your team and take ownership of the operational areas we've agreed to focus on.

I look at what's happening across your studio, spot problems and opportunities, recommend what deserves attention and keep the work moving.

Sometimes that means fixing something.

Sometimes it means building a better system.

Sometimes it means looking at the numbers and questioning why we're doing something at all.

You're not just hiring another pair of hands.

You're bringing in someone who knows what to look for.

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How we can work together

Choose the level of support your studio needs.

Starter Pack

One clear priority.
Five focused hours.

Investment: £195

Perfect if there's something specific you've been meaning to fix or you want to experience how I work before committing to ongoing support.

Examples of what we can focus on:

  • Fixing one part of your booking system that isn't working as well as it should
  • Improving your intro offer follow-up so more first-time visitors come back and book again
  • Cleaning up memberships, class packs or pricing so they're simpler for clients and easier to manage
  • Improving a client email or follow-up sequence that's currently manual, inconsistent or simply not happening
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Studio Operations Support

Ongoing support across the areas that need attention.

Investment: £375

We focus on two or three areas of the studio that need attention and I take ownership of the work within them.

Best for studios where the operational workload has quietly become another job.

Examples of what we can focus on:

  • Taking recurring studio admin and operational work off the owner's plate
  • Improving class attendance and identifying timetable opportunities
  • Creating better systems for memberships, client follow-ups and cancellations
  • Turning more enquiries and intro offer clients into regular members
  • Understanding what your attendance, revenue and retention numbers are actually telling you
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Fractional Studio Operations Partner

Experienced operational leadership, month after month.

Investment: £700

A deeper partnership across your operations, systems, customer journey, sales, retention and reporting.

The closest thing to having an experienced Operations Partner inside your studio without putting one on your payroll.

This level of support is about deeper operational ownership, not simply buying more hours.

Examples of what we can focus on:

  • Taking ownership of the operational side of the studio so fewer decisions come back to you
  • Reviewing the timetable, attendance and class performance to identify what needs to change
  • Improving the full client journey from enquiry and intro offer through to membership, retention and win-back
  • Using studio data to identify revenue opportunities and areas where money or clients are being lost
  • Leading ongoing projects such as new memberships, pricing changes, launches, workshops or teacher trainings.
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Not sure which option is right for you? Let's have a conversation about your studio.

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Standalone service

Booking System Setup

Opening a new studio or switching platforms?

I can build your booking system around the way your studio actually needs to operate, from pricing and memberships to intro offers, automations and customer journeys.

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A good fit matters

We probably won't be the right fit if...

You're looking for someone who's permanently on call.

I don't provide real-time front desk or out-of-hours studio support.

You want to hand over an unlimited task list.

My role is about ownership and impact, not filling every available hour with admin.

You need someone to coordinate emergency instructor cover.

I can help build a better cover process. I won't manage the WhatsApp group every time someone gets ill.

You want someone to simply follow instructions.

I'll absolutely work within your priorities, but you're also hiring me to notice problems, question things and make recommendations.

You're looking for someone to "do sales" without looking at the rest of the business.

Sales doesn't happen in isolation.

Your offer, intro journey, follow-up, client experience, retention and systems all influence whether someone buys and whether they stay.

I work on the structure that supports sales rather than pushing people into something they don't need.

If you're looking for someone who understands boutique fitness studios, thinks commercially and can take genuine ownership of agreed areas of the business, we'll probably work very well together.

A few things I believe about running a boutique fitness studio

Good operations should make the business better, not just tidier.

More leads won't fix poor retention.

Getting more people through the door doesn't help much if nobody is encouraging them to come back.

A busy class isn't necessarily a profitable class.

Without the numbers, busy can be surprisingly misleading.

Automation isn't just about saving time.

Done properly, automation supports your customer journey and your sales.

Your booking system shouldn't just take bookings.

Your booking system should help you understand what's happening in your business.

More admin support won't fix a broken operational system.

Sometimes the answer isn't another person doing the work. It's changing how the work gets done.

And if everything still needs your approval, attention or intervention, the business isn't really running without you yet.

That's the part I help change.

Let's talk about your studio

You don't need to know exactly what you need before we talk.

Tell me what's happening in your studio.

What's working.

What's taking too much of your time.

Where clients seem to disappear.

What you'd happily never deal with again.

I'll tell you where I think the biggest opportunities are, what I'd look at first and whether I'm the right person to help.

If I'm not, I'll tell you that too.

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