Your Operational Playbook for Yoga Studios Whether you're opening your first studio or scaling to multiple locations, we provide the systems and strategies you need to succeed. Start Here * Operations - Finance, staffing, legal, and systems * Teaching & Programming - Class design, training, and retreats * Business Growth -
Insurance is your safety net—but most studio owners are either underinsured or overpaying. This guide breaks down exactly what coverage you need. General Liability: Your Non-Negotiable Foundation Every studio needs General Liability insurance. This covers student injuries, slip-and-fall accidents, and property damage. Coverage recommendation: $1-2 million per occurrence, $3
Your drop-in price anchors every other pricing decision. Get it wrong, and you train students to never commit. The Anchoring Effect When you price drop-ins at $19, you signal that $19 is the fair value. Then your $120 unlimited membership requires 6+ visits to break even, which feels risky. Better
Stop writing the same emails over and over. Copy these templates into your system. 1. The Late Cancel Policy Enforcer Subject: Late Cancel Fee Applied - Future Options 2. The Teacher Sub Request Subject: Sub Needed: [Day/Time] Class 3. The Membership Win-Back Send 14 days after membership lapses. 12%
Business rates are often the second-largest expense for UK yoga studios after rent—and many owners are overpaying without realising it. What Are Business Rates? Business rates are a tax on non-domestic properties. If you rent commercial space for your studio, you pay these to your local council. The amount
Understanding when to register for VAT can save you thousands—or cost you dearly if you get it wrong. The VAT Threshold You must register for VAT when your turnover exceeds £85,000 in a 12-month rolling period. This includes: * Class fees * Workshop tickets * Teacher training income * Retail sales (mats,
If you employ staff—even part-time yoga teachers—you must provide a workplace pension. Here's how to stay compliant without breaking the bank. Who Qualifies? You must auto-enrol staff who are: * Aged between 22 and State Pension age * Earning over £10,000 per year (from you or multiple
If you employ staff in the UK, you legally must have Employers' Liability Insurance. Here's what every studio owner needs to know. The Legal Requirement UK law (Employers' Liability (Compulsory Insurance) Act 1969) requires you to have at least £5 million of cover if you employ
The UK yoga market has specific price sensitivities. Here's how to structure pricing that works from London to Leeds. Understanding UK Price Anchors In most UK cities, £12-£15 is the standard drop-in rate. In London zones 1-2, expect £16-£22. In rural areas, £10-£12 is common.
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You handle sensitive health data every day. Here's how to stay GDPR compliant without hiring a lawyer. What Counts as Personal Data? Any information that identifies someone: * Name, email, phone number * Photos (including Instagram posts with students) * Health information (injuries, medical conditions, pregnancy) * Payment details Health data is
Signing a 5-year lease? Watch out for these clauses that could bankrupt your studio. The Rent Review Clause Most commercial leases have 3-5 year rent reviews. Ensure it's 'upwards only' (standard) but capped at RPI (Retail Price Index) + 2%, not 'open market.' Open market
Even part-time teachers get 28 days paid holiday. Here's how to calculate it correctly and stay compliant. Statutory Holiday Entitlement All workers (including part-time and zero-hours) are entitled to 5.6 weeks paid holiday per year. For full-timers (5 days/week), that's 28 days. Part-timers get
The British Wheel of Yoga (BWY) is the UK's largest yoga organisation. Should your studio require teachers to have it? What Is the BWY? The BWY is the Sport England-recognised governing body for yoga in the UK. They've been around since 1965 and offer: * Teacher training
When someone searches 'yoga classes near me' in your town, does your studio appear? Here's how to dominate local search. Claim Your Google Business Profile This is essential. Go to business.google.com and claim your listing. Include: * Exact address (matches your website) * Phone number with
