Running the business side of your yoga studio
Insurance is your safety net—but most studio owners are either underinsured or overpaying. This guide breaks down exactly what coverage you need. General Liability: Your Non-Negotiable Foundation Every studio needs General Liability insurance. This covers student injuries, slip-and-fall accidents, and property damage. Coverage recommendation: $1-2 million per occurrence, $3
Your drop-in price anchors every other pricing decision. Get it wrong, and you train students to never commit. The Anchoring Effect When you price drop-ins at $19, you signal that $19 is the fair value. Then your $120 unlimited membership requires 6+ visits to break even, which feels risky. Better
Stop writing the same emails over and over. Copy these templates into your system. 1. The Late Cancel Policy Enforcer Subject: Late Cancel Fee Applied - Future Options 2. The Teacher Sub Request Subject: Sub Needed: [Day/Time] Class 3. The Membership Win-Back Send 14 days after membership lapses. 12%
Business rates are often the second-largest expense for UK yoga studios after rent—and many owners are overpaying without realising it. What Are Business Rates? Business rates are a tax on non-domestic properties. If you rent commercial space for your studio, you pay these to your local council. The amount