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Insurance is your safety net—but most studio owners are either underinsured or overpaying. This guide breaks down exactly what coverage you need. General Liability: Your Non-Negotiable Foundation Every studio needs General Liability insurance. This covers student injuries, slip-and-fall accidents, and property damage. Coverage recommendation: $1-2 million per occurrence, $3
Your drop-in price anchors every other pricing decision. Get it wrong, and you train students to never commit. The Anchoring Effect When you price drop-ins at $19, you signal that $19 is the fair value. Then your $120 unlimited membership requires 6+ visits to break even, which feels risky. Better
Stop writing the same emails over and over. Copy these templates into your system. 1. The Late Cancel Policy Enforcer Subject: Late Cancel Fee Applied - Future Options 2. The Teacher Sub Request Subject: Sub Needed: [Day/Time] Class 3. The Membership Win-Back Send 14 days after membership lapses. 12%