Stop writing the same emails over and over. Copy these templates into your system.
Subject: Late Cancel Fee Applied - Future Options
Subject: Sub Needed: [Day/Time] Class
Send 14 days after membership lapses. 12% of recipients reactivate.
Your time is better spent teaching than typing.
This is Beyond the Mat, a brand new site by Laura Blaya that's just getting started. Things will be up and running here shortly, but you can subscribe in the meantime if you'd like to stay up to date and receive emails when new content is
Your Operational Playbook for Yoga Studios Whether you're opening your first studio or scaling to multiple locations, we provide the systems and strategies you need to succeed. Start Here * Operations - Finance, staffing, legal, and systems * Teaching & Programming - Class design, training, and retreats * Business Growth -
Insurance is your safety net—but most studio owners are either underinsured or overpaying. This guide breaks down exactly what coverage you need. General Liability: Your Non-Negotiable Foundation Every studio needs General Liability insurance. This covers student injuries, slip-and-fall accidents, and property damage. Coverage recommendation: $1-2 million per occurrence, $3
Your drop-in price anchors every other pricing decision. Get it wrong, and you train students to never commit. The Anchoring Effect When you price drop-ins at $19, you signal that $19 is the fair value. Then your $120 unlimited membership requires 6+ visits to break even, which feels risky. Better